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【FULL】 Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (The 3rd Cohort)

Introduction

(Introduction in Chinese version ONLY)

在數碼轉型的新世代下,人與人之間的聯繫及溝通都有著不同程度的改變。隨著數碼轉型的大趨勢,社福機構在傳統的線下服務模式以外,亦可善用數碼及社交媒體平台提升服務知名度,同時更有效地發掘及連繫到潛在的服務對象。科技日新月異,社福界應如何裝備自己,提升數碼營銷和社交媒體管理的知識和技能,讓機構在充滿挑戰的社會下仍能有效地發揮其影響力?隨著元宇宙 (metaverse) 、增強現實 (AR) 及虛擬現實 (VR) 等嶄新概念及科技的出現,社福界又如何掌握這些數碼大趨勢對社會發展的影響,甚至把它們應用於社會服務中?

HKCSS Institute 與 Meta 合作舉辦第三屆「社福機構數碼宣傳企劃系列:Facebook 及Instagram 管理工作坊」,讓社福界同工提升數碼營銷及社交媒體的知識及應用技巧,並洞悉數碼轉型的大趨勢,為日後創新的營銷手法做好準備。

Objective

  • To equip the participants with the latest updates on the use of Facebook and Instagram tools and resources for NGOs to reach out more effectively to their target groups for various good causes
  • To demonstrate the best practices in Hong Kong to inspire NGOs and embark the digital transformation journey
  • To enhance the PR and communication strategies of NGOs so as to maximize the influence of NGOs and create a positive impact in the communities through the digital platform

Details

Course Code : 22A-C12 to C16
Date(s) : 21 Jul 2022 to 29 Sep 2022
Time : 10 Hours
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
Ms. LI Aurora 李鶴女士
Partner Manager
Meta
Aurora is a Partner Manager at Meta, with focus on public sectors of the government, politics and Non-profits. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others.
Ms. LEE Charis 李卓蓓女士
Policy Programs Manager (Hong Kong, Taiwan & Mongolia)
Meta
Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts.

Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC.
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong, Macau and Mongolia)
Meta
Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development.

Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration.

Remarks

"Small NGO Capacity Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

【Certificate】

Please click HERE for application.
Application via HKCSSI Member Portal, E-mail or Fax will NOT be accepted.

Course Structure

Session 1: Introduction to Facebook, Messengers, Groups and Instagram
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 1) - Introduction to Facebook, Messengers, Groups and Instagram
Course Code : 22A-C12
Date(s) : 21 Jul 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
View individual
Session 2: How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 2) - How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?
Course Code : 22A-C13
Date(s) : 4 Aug 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
View individual
Session 3: PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3) - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram
Course Code : 22A-C14
Date(s) : 18 Aug 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
View individual
Session 4: How to Amplify and Scale Your Campaign through Advertising Solutions?
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 4) - How to Amplify and Scale Your Campaign through Advertising Solutions?
Course Code : 22A-C15
Date(s) : 1 Sep 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.
Ms. LI Aurora 李鶴女士
Partner Manager
Meta
Aurora is a Partner Manager at Meta, with focus on public sectors of the government, politics and Non-profits. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others.
View individual
Session 5: Digital Transformation: New Dimension of Connection and Engagement via IG Reels, AR and VR
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 5) - Digital Transformation: New Dimension of Connection and Engagement via IG Reels, AR and VR
Course Code : 22A-C16
Date(s) : 29 Sep 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong, Macau and Mongolia)
Meta
Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development.

Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration.
Ms. LEE Charis 李卓蓓女士
Policy Programs Manager (Hong Kong, Taiwan & Mongolia)
Meta
Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts.

Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC.
View individual
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