【FULL】 Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (The 3rd Cohort)

Introduction

Objective

Details

Course Code	:	22A-C12 to C16
Date(s)	:	21 Jul 2022 to 29 Sep 2022
Time	:	10 Hours
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. Ms. LI Aurora 李鶴女士 Partner Manager Meta Aurora is a Partner Manager at Meta, with focus on public sectors of the government, politics and Non-profits. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others. Ms. NG Chiman 吳子敏女士 Strategic Partner Manager, News Partnerships, Greater China Region Meta Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London. Ms. LEE Charis 李卓蓓女士 Policy Programs Manager (Hong Kong, Taiwan & Mongolia) Meta Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts. Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC. Ms. TAM Maggie 譚雋蘭女士 Public Policy Manager (Hong Kong, Macau and Mongolia) Meta Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development. Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration.

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

• This Master Class is not offered on a first-come, first-served basis. Screening of applications by Meta and HKCSS Institute may apply.
• With Meta’s sponsorship, participants can join the Master Class at no charge. Nevertheless, a refundable cheque deposit in the amount of HK$500 is required for enrollment in the Master Class. 
• Upon submission of this online application form, please arrange a crossed cheque for the refundable course deposit ($500) to be sent to HKCSS Institute within 5 working days. Please write your full name, organisation name and contact number at the back of the cheque and post it to HKCSS Institute together with a self-addressed stamped envelope (for returning of the $500 cheque deposit later).
  
  《Cheque payee: The Hong Kong Council of Social Service》
  《HKCSS Institute Address: Room 906, 9/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong》
   
• Applications without the $500 cheque deposit will not be processed for shortlisting or enrollment.
• The refundable $500 cheque deposit will be returned to applicants upon successful completion of the Master Class with 80% or above attendance.
• If any participant fails to attend the Master Class or cannot meet the 80% attendance requirement, the $500 cheque deposit will not be returned and the deposit will be cashed.
• For unsuccessful applications, the refundable $500 cheque deposit will be returned within 30 working days after the enrollment deadline.
  (Note: For applications WITHOUT a self-addressed stamped envelope / complete postal address / sufficient postage fee, applicants would have to bear the responsibility of mail delay or failure in getting back the cheque deposit.)

【Certificate】

• Participants who have attained 80% or above attendance of the Master Class will be awarded a certificate of completion jointly issued by Meta and HKCSS Institute.
• Participant who fails to attend the Master Class or cannot meet the 80% or above  attendance requirement will not be awarded the certificate of completion.
  (e.g. To fulfil the attendance requirement, participants would have to attain at least 80% of the training hours of every session of the programme.)

Please click HERE for application.
Application via HKCSSI Member Portal, E-mail or Fax will NOT be accepted.

Course Structure

Session 1: Introduction to Facebook, Messengers, Groups and Instagram

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 1) - Introduction to Facebook, Messengers, Groups and Instagram

Course Code	:	22A-C12
Date(s)	:	21 Jul 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. Ms. LI Aurora 李鶴女士 Partner Manager Meta Aurora is a Partner Manager at Meta, with focus on public sectors of the government, politics and Non-profits. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others.

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Session 2: How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 2) - How to Leverage Facebook and Instagram Tools to Drive Engagement for Your Digital Campaigns and Programmes?

Course Code	:	22A-C13
Date(s)	:	4 Aug 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting. Ms. LI Aurora 李鶴女士 Partner Manager Meta Aurora is a Partner Manager at Meta, with focus on public sectors of the government, politics and Non-profits. Prior to Meta, Aurora has spent more than a decade in the field of digital developments, including in partnership and marketing positions for Google, Ogilvy, and Baidu, among others.

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Session 3: PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3) - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram

Course Code	:	22A-C14
Date(s)	:	18 Aug 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. NG Chiman 吳子敏女士 Strategic Partner Manager, News Partnerships, Greater China Region Meta Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London. Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.

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Session 4: How to Amplify and Scale Your Campaign through Advertising Solutions?

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 4) - How to Amplify and Scale Your Campaign through Advertising Solutions?

Course Code	:	22A-C15
Date(s)	:	1 Sep 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.

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Session 5: Digital Transformation: New Dimension of Connection and Engagement via AR and VR

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 5) - Digital Transformation: New Dimension of Connection and Engagement via AR and VR

Course Code	:	22A-C16
Date(s)	:	29 Sep 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. TAM Maggie 譚雋蘭女士 Public Policy Manager (Hong Kong, Macau and Mongolia) Meta Maggie is Public Policy Manager of Meta for Hong Kong, Macau and Mongolia. In this role, Maggie works closely with the government, policymakers, political parties and NGOs on relevant public policy issues, programs and partnerships. Prior to joining Meta, Maggie has held various roles of public affairs and communications equipped with hands-on issue management and community relations experience and diverse industry knowledge, most notably in two of Hong Kong's largest conglomerates, Swire Properties and New World Development. Maggie started her career as a journalist at South China Morning Post after earning a journalism and communications bachelor’s degree from Hong Kong Baptist University. She also took her master’s degree at the University of Hong Kong in public administration. Ms. LEE Charis 李卓蓓女士 Policy Programs Manager (Hong Kong, Taiwan & Mongolia) Meta Charis is the policy programs manager at Meta, leading various programs, campaigns and partnerships in Hong Kong, Taiwan and Mongolia. Her works focus on empowering stakeholders, SMBs & local communities across a range of content such as digital literacy education, digital transformation & innovation to bring social & economic impacts. Prior to Meta, she worked at J.P. Morgan and UBS, specialized in philanthropic projects and event marketing across APAC.

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Co-organiser