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Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3) - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram

Introduction

【Session 3 - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram】

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For details of the full certificate programme, please click HERE.

Content

Communication and PR Strategies in the New Normal
Content Management
Response to Negative Comments and Reactions
Advanced Techniques of Optimization
Use of Visual Elements
Use of Creative Studio and Meta Business Suite
Use of Figures for Impact Measurement
Use of IG Reels
Third Party Fact Checking
Local Case Studies

Details

Course Code	:	22A-C14
Date(s)	:	18 Aug 2022 (Thu)
Time	:	1500 - 1700 (2 Hours)
Venue	:	Zoom Online Class
Target Participants	:	Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size	:	100
Language	:	Cantonese (supplemented with English & Mandarin)
Fee	:	HKD 0.00
		HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee	:	HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries	:	2864 2905 / 2864 2955 or [email protected]
Speaker(s)	:	Ms. NG Chiman 吳子敏女士 Strategic Partner Manager, News Partnerships, Greater China Region Meta Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London. Ms. CHAN Michelle 陳殷愉女士 APAC Education Program Partner (Meta Blueprint) Meta Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions. Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

This Master Class is not offered on a first-come, first-served basis. Screening of applications by Meta and HKCSS Institute may apply.
With Meta’s sponsorship, participants can join the Master Class at no charge. Nevertheless, a refundable cheque deposit in the amount of HK$500 is required for enrollment in the Master Class.
Upon submission of this online application form, please arrange a crossed cheque for the refundable course deposit ($500) to be sent to HKCSS Institute within 5 working days. Please write your full name, organisation name and contact number at the back of the cheque and post it to HKCSS Institute together with a self-addressed stamped envelope (for returning of the $500 cheque deposit later).

《Cheque payee: The Hong Kong Council of Social Service》
《HKCSS Institute Address: Room 906, 9/F Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong》
Applications without the $500 cheque deposit will not be processed for shortlisting or enrollment.
The refundable $500 cheque deposit will be returned to applicants upon successful completion of the Master Class with 80% or above attendance.
If any participant fails to attend the Master Class or cannot meet the 80% attendance requirement, the $500 cheque deposit will not be returned and the deposit will be cashed.
For unsuccessful applications, the refundable $500 cheque deposit will be returned within 30 working days after the enrollment deadline.
(Note: For applications WITHOUT a self-addressed stamped envelope / complete postal address / sufficient postage fee, applicants would have to bear the responsibility of mail delay or failure in getting back the cheque deposit.)

【Certificate】

Participants who have attained 80% or above attendance of the Master Class will be awarded a certificate of completion jointly issued by Meta and HKCSS Institute.
Participant who fails to attend the Master Class or cannot meet the 80% or above attendance requirement will not be awarded the certificate of completion.
(e.g. To fulfil the attendance requirement, participants would have to attain at least 80% of the training hours of every session of the programme.)