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Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 3) - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram

Introduction

【Session 3 - PR and Communication Strategies: Driving Engagement and Connecting People through Facebook and Instagram】 

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For details of the full certificate programme, please click HERE.

Content

  • Communication and PR Strategies in the New Normal
  • Content Management
  • Response to Negative Comments and Reactions
  • Advanced Techniques of Optimization
  • Use of Visual Elements
  • Use of Creative Studio and Meta Business Suite
  • Use of Figures for Impact Measurement
  • Use of IG Reels
  • Third Party Fact Checking
  • Local Case Studies

Details

Course Code : 22A-C14
Date(s) : 18 Aug 2022 (Thu)
Time : 1500 - 1700 (2 Hours)
Venue : Zoom Online Class
Target Participants :
  • Maximum two applicants from one NGO, one from the senior management level and one has hands-on experience in managing social media for the organisation
  • Participating NGOs should have official Facebook Page and / or Instagram for their organisations or programmes
Class Size : 100
Language : Cantonese (supplemented with English & Mandarin)
Fee : HKD 0.00
    HKD 0.00 (For HKCSS Agency Member Staff Only)
Early Bird Fee : HKD 0.00 (Payment on or before 20/06/2022 for HKCSS Agency Member Staff Only)
Enquiries : 2864 2905 / 2864 2955 or [email protected]
Speaker(s) :
Ms. NG Chiman 吳子敏女士
Strategic Partner Manager, News Partnerships, Greater China Region
Meta
Chiman trains and implements the strategic vision for the biggest media organization in Greater China Region, she works with publishers on business optimization and innovation on Meta’s platform. She started her career at Asia Television Hong Kong, and later moved Television Broadcasts Limited and Hong Kong i-Cable News Limited as a News anchor and China correspondent. She was an award winning journalist and has a master’s degree in Politics of China from SOAS University of London.
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Partner (Meta Blueprint)
Meta
Michelle is an Education Program Partner specialized in the Higher Education and Social Good Programs in the APAC region. To date, she has trained over 12K diverse audiences including industry professionals, students, educators and non-profits, enriching their understanding towards Meta products and marketing solutions.

Prior to Meta, she was a Digital Marketing Specialist at Google Ads, educating agencies and clients on campaign optimization and product troubleshooting.

Remarks

"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .

Enrollment deadline for all sessions: 20/06/2022

【Application Guideline】

【Certificate】

Note: This session is part of the “Facebook and Instagram Master Class 2022 (The 3rd Cohort)”. Enrollment for this individual session is NOT applicable. For application of the full certificate programme, please click HERE.

Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (The 3rd Cohort)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 1)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 2)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 4)
Digital Marketing for NGOs Series: Facebook and Instagram Master Class 2022 (Session 5)

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