Donor Relations – Network Building Leading to Sustainability
(只提供英文版本)內容
Session 2a: Donor Relations Management (6hrs)
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Importance of Donor Relations Management
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Identify your Target Donors
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Perform Donor Segmentation
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Donor Database Management
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Donors’ Expectations of NGOs
Session 2b: Network Building with Target Donors (6hrs)
1. Select Suitable Approaches to Network and Build Relationships for Each Segment
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Corporate Donors
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Major Donors
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Individual Donors
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Foundations
詳細資料
課程編號 | : | 14A-C06 |
日期 | : | 14 & 21/8/2014 |
時間 | : | 0930 - 1700 (6 小時) |
地點 | : |
Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK |
對象 | : |
NGO staff working in fundraising, communications, and donor relations at managerial or supervisory levels and NGO staff who are interested in such topics |
名額 | : | 30 |
語言 | : | Cantonese (supplemented with English) |
費用 | : | 港幣 1,960.00 |
港幣 1,760.00 (社聯會員機構職員) | ||
早鳥費用 | : | 港幣 1,600.00 (在 24/07/2014 或之前繳款, 只限社聯會員機構職員) |
查詢 | : | 2876 2470 or [email protected] |
主講嘉賓 | : |
Mr. MA Kam Wah , Timothy 馬錦華先生
Chief Consultant
Ma Kam Wah & Co
Under Mr Ma’s 16 years’ leadership, SCHSA is now commented as the most successfully self-financed social enterprise
serving multi-thousand service users in Hong Kong. With his prior solid fundraising experience, he is now a trainer on Fundraising and Risk Management and has conducted lots of staff training for the NGOs on topics like Team Building, Creativity and Innovation, Leading Efficient Meeting, Resource Development, Efficient and Effective Supervision Funding Proposal. He is now the Chief Consultant of Ma Kam Wah & Co, a management consultancy supporting NGOs fundraising, strategic planning and risk management training.
Ms. WONG , Winnie 王詩韻女士
Head, Communications & Resource Development
Hong Kong Red Cross
Winnie has 20 years of experience in the field of marketing, project development and event management in sizable non-profit organization. She is experienced in the development and marketing strategies in promotion and coordination of public exhibitions and fundraising campaigns. She currently serves at Hong Kong Red Cross, taking charge of the department to develop fundraising strategies, including driving of fundraising campaigns, enhancement of donor loyalty and relationship building, and to maintain a high standard of accountability to donors.
Mr. So Caleb
Associate Director of Development
Half the Sky Foundation
Caleb So is the Associate Director of Development of Half the Sky Foundation, an international organization created to provide nurturing care and education to nearly 5,000 orphaned children in China. Since its inception in 1998, Half the Sky has directly impacted more than 108,000 orphaned children and trained 12,000 administrators and caregivers in 450 social welfare centres in China.
Caleb has over 15 years of INGO’s public relations and fundraising experience in Hong Kong. Prior to joining Half the Sky, Caleb was the Marketing Director of World Vision Hong Kong. He was also the Senior Public Relations Manager of ORBIS International Inc. overseeing different events and communications for Asia. During his tenure in World Vision Hong Kong, Caleb was responsible for all marketing and fundraising campaigns including Child Sponsorship Program, 30-Hour Famine as well as Corporate and Major Gift. |
備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃,請參閱按此。
Session 2a
Trainer: Mr Timothy Ma
Guest Speaker: Mr Caleb So
Session 2b
Trainer: Ms Winnie Wong
Guest Speaker: Ms Josephine Lee