訓練課程

短期課程

Social Media & Digital Marketing Communications for NGOs (Session 2) - Peer-to-peer Sharing & Workshop

目標

To improve your digital marketing communications channels through experience sharing and moderated group discussion

內容

Sharing and discussion with focus on the following digital marketing communications channels:

Part 1

- website, SEO, SEM

Part 2

- email, online advertising

Part 3

- social media

In each session:

- Students are to present their experiences, learnings and challenges of their digital presences

- Breakout session with moderated group discussion on how we can improve their digital presences, with tangible, task oriented outcome.

[Homework for participants who sign-up for Session 2:

-Gather at least one digital marketing communications related work you have done for sharing at the workshop

-Highlight the objective, strategy and Key Performance Indicator (KPI) for each channel]

詳細資料

課程編號	:	15B-26
日期	:	21/4/2016
時間	:	0930 - 1700 (6 小時)
地點	:	香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象	:	NGO staff who have already had 2 to 3 years working on, or managing, some forms of digital marketing channels, with experiences to share and more importantly, a lot of questions to ask. This course is designed for people who want to walk away with tangible improvements on their overall digital presence to achieve their communication goals.
名額	:	30
語言	:	粵語 (輔以英文詞彙)
費用	:	港幣 1,000.00
		港幣 920.00 (社聯會員機構職員)
		港幣 168.00 (「小型機構人才發展資助計劃」最高資助額為學費80%，詳請瀏覽－「資助計劃」內容)
早鳥費用	:	港幣 840.00 (在 17/02/2016 或之前繳款, 只限社聯會員機構職員)
查詢	:	2876 2470 or institute@hkcss.org.hk
主講嘉賓	:	Mr. Tam Patrick 譚家強先生 Founder and Certified Lecturer Bonfire Media Limited Patrick is the founder of Bonfire Media, a provider of global digital marketing certification courses, and a certified lecturer of the Digital Marketing Institute. He is also the Principal Advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy. He worked with clients across many industries on a variety of digital and integrated assignments. His diverse experience also includes software design engineering at Microsoft and research analysis at Lawrence & Co., a venture capital firm.