訓練課程

課程搜尋

訓練課程

短期課程

社會服務機構籌款證書課程 - Publicity Planning and Execution in Fundraising (Session 5-core)

簡介

In order to be sustainable, social service organisations need to find and diversify the funding source. This course helps social work practitioners to formulate their fundraising strategy and identify different ways of fundraising to enhance their organisations’ fundraising capability. It is designed for NGO practitioners who would like to expand their knowledge and advance their practical skills on fundraising.  

目標

• To introduce the fundraising strategic plan and its planning cycle 
• To describe the concept and application on donor relations management and it’s relation to network building and sustainability
• To introduce typical fundraising tools with NGO examples

內容

• Define key theme and message for your campaign
• Understand the audience and device suitable promotion tactics
• Main visual and creative development
• Different publicity formats and channels
   1. Collaterals
   2. Digital platforms, such as website and social media
   3. Media partners selection
   

詳細資料

課程編號 : 18A-C09
日期 : 18/09/2018
時間 : 0930 - 1230 (3 小時)
地點 : 香港灣仔軒尼詩道15號溫莎公爵社會服務大廈
對象 :
• The full certificate programme is designed for NGO staff working in fundraising, communications, and donor relations at managerial or supervisory levels.
• Individual sessions are suitable for NGO staff who are interested in specific topics.
• Preference will be given to applicants who enroll in the full certificate programme.
名額 : 30
語言 : 粵語 (輔以英文詞彙)
費用 : 港幣 545.00
    港幣 505.00 (社聯會員機構職員)
    港幣 92.00 (「小型機構人才發展資助計劃」最高資助額為學費80%,詳請瀏覽-「資助計劃」內容)
早鳥費用 : 港幣 460.00 (在 28/08/2018 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2470 or institute@hkcss.org.hk
主講嘉賓 :
Ms. WONG , Winnie 王詩韻女士
Head, Communications & Resource Development
Hong Kong Red Cross
Winnie has 20 years of experience in the field of marketing, project development and event management in sizable non-profit organization. She is experienced in the development and marketing strategies in promotion and coordination of public exhibitions and fundraising campaigns. She currently serves at Hong Kong Red Cross, taking charge of the department to develop fundraising strategies, including driving of fundraising campaigns, enhancement of donor loyalty and relationship building, and to maintain a high standard of accountability to donors.

備註

「小型機構人才發展資助計劃」設有名額,申請者須經批核,詳情請按此

NGO Capacity Development Fund: The full certificate programme participants have higher priority to apply for subsidy under NGO Capacity Development Fund.

相關課程:
Full Certificate in Fundraising for NGOs
Fundraising Strategic Plan & Planning Cycle (Session 1-core)
To whom you ask ? Network Building & Donor Relations Management (Session 2-core)
Making Sense with Fundraising Events (Session 3-elective)
Presenting and Pitching by Story-telling (Session 4-elective)
Using Technology in Fundraising (Session 6-elective)
Writing an Effective Funding Proposal (Session 7-elective)
Ethics and Compliance in Fundraising with Case Illustrations (Session 8-core)

返回
返回頁頂
January
January
February
March
April
May
June
July
August
September
October
November
December
2025
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039
2040
2041
2042
2043
2044
2045
2046
2047
2048
2049
2050
SunMonTueWedThuFriSat
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
00:00
01:00
02:00
03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00
January
January
February
March
April
May
June
July
August
September
October
November
December
2025
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039
2040
2041
2042
2043
2044
2045
2046
2047
2048
2049
2050
SunMonTueWedThuFriSat
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
1
00:00
01:00
02:00
03:00
04:00
05:00
06:00
07:00
08:00
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
19:00
20:00
21:00
22:00
23:00