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Digital Marketing Seminar for NGOs and Social Enterprises

簡介

The digital marketing landscape that encompasses SEO (search engine optimization), social media, content marketing and many more is witnessing a dramatic shift in 2019. There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Like any commercial brands, the urge for NGOs and Social Enterprises to excel in digital marketing is vitally important. Not only it will help you to achieve communicating your social missions and organisation objectives to target audience, it will also help your organization to engage and grow new potential audience. This FREE seminar will walk you through new insights and practical tactics on digital marketing, content marketing and social media. Come join us and take some successful tips home.

內容

• Latest Digital Marketing Trends & Insight with successful case studies
• Successful SEO Marketing "Make-Easy” and Key Tactics
• How Media Industry excels Content Marketing in Social Media

詳細資料

課程編號 : 19A-15
日期 : 10/7/2019
時間 : 1430 - 1700 (2.5 小時)
地點 : Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, HK
對象 : NGO staff with hands-on experience of digital marketing channels
名額 : 50
語言 : Cantonese (supplemented with English)
費用 : 港幣 0.00
    港幣 0.00 (社聯會員機構職員)
早鳥費用 : 港幣 0.00 (在 26/06/2019 或之前繳款, 只限社聯會員機構職員)
查詢 : 2876 2470 or institute@hkcss.org.hk
主講嘉賓 :
Mr. TONG , Samson 唐志浩先生
尚亞傳訊合伙人及首席創作官
Echo Asia Communications
Mr Samson Tong is the Managing Partner and Chief Creative Officer of a CSR-driven digital marketing agency, Echo Asia Communications, and has more than 19 years of experience in the branding, advertising and digital & integrated marketing industry in the Greater China region. Having witnessed the growth of multi-media creative, digital media, online marketing and social media in Hong Kong and China since 2007, Samson has led many award-winning and ROI-driven integrated advertising and marketing campaigns - such as Cathay Pacific CSR Community Programs, Starbucks Hong Kong CSR campaign, BlueCross Insurance Sporting Marketing and Branding Campaign, Hong Kong Science Park’s Elevator World Tour Campaign, Hong Kong T·Park Launch Campaign, Kai Tak District Cooling System Open Day 2018 (by EMSD), Disney World’s English’s rebranding launch campaign and many more.
Ms. CHAN , Karie
Founder & Chief Trainer
DIGICOM Academy & DIGICOM Consultancy
Ms Karie Chan is an award winning and Certified Digital Marketing Professional and Trainer in every discipline within the e-Commerce and Digital Marketing. She is one of the pioneers in Hong Kong in the subjects of SEO (2003), SEM (2004), Social Media Advertising (2008) and Programmatic Media Buy (2014). Karie has won more than 10+ awards in 1.5 years including the Media Agency of the Year Gold Award by AOTY and Yahoo Big Idea Chair. She has both 4As agency experience and in-house experience overseeing internal and external clients like Langham Hotels International, Hotels.com / Expedia.com, Huawei, Galaxy Macau, etc.
Mr. SHUM , Tom 岑嘉俊先生
策略創意總監
新傳媒集團
Tom 在香港理工大學獲得平面設計榮譽學位。於過去二十多年目睹著整個網絡市場的發展,屬於香港第一代網絡創意的探索者。
他的創作才能以及創意思考方式能夠令平平無奇的事物變成有趣的玩意。他的豐富網路營銷經驗令他創作出很多傑出的整合廣告活動,擁有構思創新用戶體驗的才華和對客戶消費行為的了解,讓Tom 榮獲多個本地及國際創意獎項。
在加入新傳媒之前,Tom 於2003年成立了 五斗米 及擔任創意總監,令五斗米成為廣告業界灸手可熱的數碼創意廣告公司,最後於2014年被廣告集團WPP收購。

備註

「小型機構能力發展津貼計劃」不適用於此課程。其他資助計劃,請參閱按此

• 課程內容只提供英文版本

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