社福機構數碼宣傳企劃系列 - Facebook及Instagram管理工作坊 (第四節) - Introduction to Ads - Scale Your Advertising Efforts with Ads Manager
簡介
This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.
目標
• To demonstrate the best practices and latest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To maximize the influence of NGOs and create positive impact in the communities
內容
• Difference between organic content & ads
• Ads manager and boosting
• How to get started with advertising, examples from NGO partners
• Deep dive into ads manager
• Advanced targeting via location, demographic and interest
• Measurement
• Creative considerations for ads
• Ads policy overview
• Ads transparency on social issues
詳細資料
| 課程編號 | : | 20A-C09 |
| 日期 | : | 9/9/2020 |
| 時間 | : | 1530 - 1700 (1.5 小時) |
| 地點 | : | Online platform through BlueJeans* (Changed to GoToWebinar for better user experience)
* BlueJeans is a cloud-based video conferencing service platform. |
| 對象 | : | Two applicants from one NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
| 名額 | : | 50 |
| 語言 | : | 粵語 (輔以英文詞彙) |
| 費用 | : | 港幣 0.00 |
| 港幣 0.00 (社聯會員機構職員) | ||
| 早鳥費用 | : | 港幣 0.00 (在 15/07/2020 或之前繳款, 只限社聯會員機構職員) |
| 查詢 | : | 2876 2434 or institute@hkcss.org.hk |
| 主講嘉賓 | : |
Ms. LI Aurora 李鶴女士
政治及政府推廣合作主管
Facebook
李鶴現職為Facebook政治及政府推廣合作主管，負責為政府部門、政黨及非政府組織在Facebook平台的行銷策略提供諮詢及培訓。在加入Facebook之前，她曾在香港谷歌，奧美等企業擔任數位行銷專案負責人。
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備註
「小型機構人才發展資助計劃」不適用於此課程。其他資助計劃，請參閱按此。
• The Master Class is not offered on a first-come, first-served basis.
• Application screening by Facebook and HKCSS Institute may apply.
*Participants with relevant promotional experience using Facebook or Instagram for projects with these themes will have higher priority to be accepted for session 5.
• Applicants enrolled all sessions of the Master Class have higher priority to be accepted.
• Attendance certificates for individual sessions will NOT be issued to participants.
• 課程內容只提供英文版本
合辦
