Digital Marketing for NGOs Series - Facebook and Instagram Master Class (The 2nd Cohort)
Introduction
Objective
• To equip participants with the latest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To demonstrate the best practices in Hong Kong and other Asian markets to inspire NGOs to think out of the box
•To maximize the influence of NGOs and create positive impact in the communities
Details
Course Code | : | 20B-C06 to C10 |
Date(s) | : | 11/03, 25/03, 08/04, 22/04 & 06/05/2021 |
Time | : | 8 Hours |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Mr. CHOW Charles 周子烈先生
Political and Government Outreach Manager (Hong Kong & Taiwan)
Facebook
Charles is Outreach Manager for Government, Politics and NGO sector. He focuses on delivering workshops on best practices on organic contents, tools and resources of Facebook apps.
He is a communications and public affairs professional with 14+ years PR, public affairs and communication experience and worked in the Government, technology, real estate and media industry. Worked as an Information Officer in Hong Kong Government and posted to a few bureaux and departments such as Security Bureau, Development Bureau and Digital Media Team in Information Services Department. He is also actively involved in community services and is the founder of Asia Pacific Youth Development Foundation in promoting youth collaboration and empowering the future leaders.
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong)
Facebook
Maggie is the Public Policy Manager for Hong Kong at Facebook. In this role, Maggie provides strategic policy advice to key business and policy team partners and communicates Facebook’s policies and business priorities to the government, policymakers, academics, NGOs and private sector organizations. Maggie also focuses on civil society partnerships and collaborations addressing a wide range of social issues.
Prior to joining Facebook, Maggie held various roles of public affairs and communications in conglomerates such as Swire Properties and New World Development. She started her career as a local news reporter at South China Morning Post.
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Trainer, Facebook Blueprint
Facebook
Michelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.
Ms. LI Aurora 李鶴女士
Partner Manager (Hong Kong & Taiwan)
Facebook
Aurora is a Partner Manger at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated on providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.
Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing. |
Remarks
"Small NGO Talent Development Subsidy Programme" does not apply to this course. For other financial support, please click HERE .
Enrollment deadline for all sessions: 25/02/2021
Online Application
(Please click HERE for application. Application via HKCSSI Member Portal, E-mail and Fax will NOT be accepted)
Course Structure
Course Code | : | 20B-C06 |
Date(s) | : | 11/03/2021 |
Time | : | 1530 - 1700 (1.5 Hours) |
Venue | : |
Online
platform through Zoom* |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Class Size | : | 80 |
Language | : | Cantonese (supplemented with English & Mandarin) |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Mr. CHOW Charles 周子烈先生
Political and Government Outreach Manager (Hong Kong & Taiwan)
Facebook
Charles is Outreach Manager for Government, Politics and NGO sector. He focuses on delivering workshops on best practices on organic contents, tools and resources of Facebook apps.
He is a communications and public affairs professional with 14+ years PR, public affairs and communication experience and worked in the Government, technology, real estate and media industry. Worked as an Information Officer in Hong Kong Government and posted to a few bureaux and departments such as Security Bureau, Development Bureau and Digital Media Team in Information Services Department. He is also actively involved in community services and is the founder of Asia Pacific Youth Development Foundation in promoting youth collaboration and empowering the future leaders.
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong)
Facebook
Maggie is the Public Policy Manager for Hong Kong at Facebook. In this role, Maggie provides strategic policy advice to key business and policy team partners and communicates Facebook’s policies and business priorities to the government, policymakers, academics, NGOs and private sector organizations. Maggie also focuses on civil society partnerships and collaborations addressing a wide range of social issues.
Prior to joining Facebook, Maggie held various roles of public affairs and communications in conglomerates such as Swire Properties and New World Development. She started her career as a local news reporter at South China Morning Post. |
Course Code | : | 20B-C07 |
Date(s) | : | 25/03/2021 |
Time | : | 1530 - 1700 (1.5 Hours) |
Venue | : |
Online
platform through Zoom* |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Class Size | : | 80 |
Language | : | Cantonese (supplemented with English &Mandarin) |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Ms. CHAN Michelle 陳殷愉女士
APAC Education Program Trainer, Facebook Blueprint
Facebook
Michelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs' understanding towards Facebook marketing products and solutions.
Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days. |
Course Code | : | 20B-C08 |
Date(s) | : | 08/04/2021 |
Time | : | 1530 - 1700 (1.5 Hours) |
Venue | : |
Online
platform through Zoom* |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Class Size | : | 80 |
Language | : | Cantonese (supplemented with English & Mandarin) |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Mr. CHOW Charles 周子烈先生
Political and Government Outreach Manager (Hong Kong & Taiwan)
Facebook
Charles is Outreach Manager for Government, Politics and NGO sector. He focuses on delivering workshops on best practices on organic contents, tools and resources of Facebook apps.
He is a communications and public affairs professional with 14+ years PR, public affairs and communication experience and worked in the Government, technology, real estate and media industry. Worked as an Information Officer in Hong Kong Government and posted to a few bureaux and departments such as Security Bureau, Development Bureau and Digital Media Team in Information Services Department. He is also actively involved in community services and is the founder of Asia Pacific Youth Development Foundation in promoting youth collaboration and empowering the future leaders.
Ms. LI Aurora 李鶴女士
Partner Manager (Hong Kong & Taiwan)
Facebook
Aurora is a Partner Manger at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated on providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.
Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing. |
Course Code | : | 20B-C09 |
Date(s) | : | 22/04/2021 |
Time | : | 1530 - 1700 (1.5 Hours) |
Venue | : |
Online
platform through Zoom* |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Class Size | : | 80 |
Language | : | Cantonese (supplemented with English & Mandarin) |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Ms. LI Aurora 李鶴女士
Partner Manager (Hong Kong & Taiwan)
Facebook
Aurora is a Partner Manger at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated on providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.
Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing. |
Course Code | : | 20B-C10 |
Date(s) | : | 06/05/2021 |
Time | : | 1530 - 1700 (1.5 Hours) |
Venue | : |
Online
platform through Zoom* |
Target Participants | : | A maximum of two applicants per NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization |
Class Size | : | 80 |
Language | : | Cantonese (supplemented with English & Mandarin) |
Fee | : | HKD 0.00 |
HKD 0.00 (For HKCSS Agency Member Staff Only) | ||
Early Bird Fee | : | HKD 0.00 (Payment on or before 25/02/2021 for HKCSS Agency Member Staff Only) |
Enquiries | : | 2876 2434 or institute@hkcss.org.hk |
Speaker(s) | : |
Ms. TAM Maggie 譚雋蘭女士
Public Policy Manager (Hong Kong)
Facebook
Maggie is the Public Policy Manager for Hong Kong at Facebook. In this role, Maggie provides strategic policy advice to key business and policy team partners and communicates Facebook’s policies and business priorities to the government, policymakers, academics, NGOs and private sector organizations. Maggie also focuses on civil society partnerships and collaborations addressing a wide range of social issues.
Prior to joining Facebook, Maggie held various roles of public affairs and communications in conglomerates such as Swire Properties and New World Development. She started her career as a local news reporter at South China Morning Post. |