Ms So hosts Master Degree in New Media, and Strategic Perspectives in Non-profit Management Course in Harvard Business School.

Ms So joined the Hong Kong Red Cross in 1990 participating in different major services and promoted to Secretary General in 2015 leading 1,300 staff members and 22,000 volunteers. She has been involving in a wide range of disaster relief and reconstruction projects all over the world. She is a member of the Field Assessment and Coordination Team (FACT) of the International Federation of Red Cross & Red Crescent Societies (IFRC), and the founding member of the IFRC Asia Pacific Fundraisers’ Network.

In 2006, Ms So was awarded The Ten Outstanding Young Persons of Hong Kong. In 2012, she established the Face-to-Face Monthly Giving Alliance in Hong Kong as founding Chairperson. Currently, she is the Vice Chairman of the Steering Committee on Work in Mainland China of the Hong Kong Council of Social Service (HKCSS), and the member of its Executive Committee. She is the Consultant of the Association Concerning Sexual Violence Against Women, Advisor of the InspiringHK Sports Foundation, and the member of the RTHK program Advisory Panel.

Winnie has 20 years of experience in the field of marketing, project development and event management in sizable non-profit organization. She is experienced in the development and marketing strategies in promotion and coordination of public exhibitions and fundraising campaigns. She currently serves at Hong Kong Red Cross, taking charge of the department to develop fundraising strategies, including driving of fundraising campaigns, enhancement of donor loyalty and relationship building, and to maintain a high standard of accountability to donors.

Under Mr Ma’s 16 years’ leadership, SCHSA is now commented as the most successfully self-financed social enterprise
serving multi-thousand service users in Hong Kong. With his prior solid fundraising experience, he is now a trainer on Fundraising and Risk Management and has conducted lots of staff training for the NGOs on topics like Team Building, Creativity and Innovation, Leading Efficient Meeting, Resource Development, Efficient and Effective Supervision Funding Proposal. He is now the Chief Consultant of Ma Kam Wah & Co, a management consultancy supporting NGOs fundraising, strategic planning and risk management training.

With ten years of solid experiences in resource development and marketing, Ms Lai raised a record breaking HK$17.5 million for the 16 beneficiaries for Operation Santa Claus 2011. She also initiated to develop the South China Morning Post Heart of HK Relief Fund to mobilize readers to raise fund for local charities. She holds a Master Degree in Development Studies in University of East Anglia. Deon currently serves at Urban Renewal Fund Limited to oversee board relations, corporate communication, media relations and corporate management of the Secretariat.

Ms Tsang holds a Master Degree in Business Administration from Monash University, Australia. She has more than 13 years of experience in brand building, fundraising, corporate partnership and donor cultivation in non-profit making organizations, including Haven of Hope Christian Service and World Vision Hong Kong. Florence currently serves at S.K.H. St. Christopher’s Home and is responsible for overseeing resource development, network building, media relations and event management of the agency.

林女士在社會服務界別擁有超過10年的經驗，主力於NGO能力建設和跨界別合作發展等領域。她於2007年協助香港社會服務聯會成立了社聯學院，旨在促進業界的營運效率及機構的管理素質提升。她亦曾為不同的機構提供營運評估及人才發展等管理顧問項目，並主力負責業界的薪酬調查及領導模式等研究工作。林女士是認可的DISC職業行為分析師，並擁有社會心理學碩士、商業經濟學碩士、管理顧問專業文憑及工商管理學士。

Ms Christine Kwan plays an active role in enhancing charity accountability and transparency, including due diligence on recipient charities involved with overseas and cross-border giving. She facilitates effective partnerships between donors and NGOs and manages grant programs for foundations, private donors and companies. Christine is a former Head of Communications & Fundraising of an NGO serving people with disabilities. She holds a bachelor degree of Social Science and a Master Degree of Arts (The Chinese University of Hong Kong).

Mr Szeto graduated from the Hong Kong Baptist University with a Degree in Humanities and Master Degree in Communications. He is one of the founders of CMRS Digital Solutions Limited, which develops and provides various marketing solutions on social media and digital marketing services. Mr Szeto is currently the Vice Chairman of Hong Kong Association of Internet Marketing and Executive of the Interactive and Direct Committee of HK4As. He is also a guest lecturer of several universities and organizations.

Ms Ma has over 20 years working experience in marketing and advertising and she is one of the direct marketing professionals in the industrial. She started her fundraising career with WWF-Hong Kong in 2007 and she helped establish a donor communication journey, retention and winback programmes, telemarketing, testing different mailing formats and so on. She also helped launch the DRTV, online donation and solicit new F2F agency. Her event management skills enabled her to improve the cost effectiveness of the fundraising events which include an annual charity walk for 3,000 participants in Mai Po Nature Reserve.